In a strategic move that significantly strengthens its foothold in the location-based entertainment (LBE) sector, Behaviour Interactive, a global leader in video game development, has officially announced the acquisition of Fly Studio, a highly esteemed multimedia experience designer and producer based in Montreal. This acquisition, finalized on March 14, 2024, marks a significant milestone for Behaviour Interactive, expanding its capabilities and innovative reach within the immersive entertainment market.
Fly Studio, established in Montreal in 1996, has garnered international acclaim for its creative and technical prowess in multimedia experience design and production. With a portfolio that includes collaborations with Cirque du Soleil, Jamestown, Neon Global, and People Creative among others, Fly Studio has been at the forefront of crafting unique multimedia experiences worldwide. The team of 25 professionals from Fly Studio will be integrated into Behaviour’s Services division, enhancing the company’s ability to create cutting-edge immersive experiences by leveraging video game technology.
This acquisition is poised to unlock new business opportunities for Behaviour Interactive and propel its expansion into new markets, particularly within the rapidly growing LBE sector. Client services remain a cornerstone of Behaviour’s operational strategy, a philosophy that has guided the company to become a global authority in co- and full-development services across the video game and entertainment industries since the 1990s. Behaviour’s collaborative history with leading brands such as Microsoft, Sony, EA, Warner Bros. Discovery, and Take-Two underscores its industry-leading position and commitment to innovation.
Wayne Meazza, Executive Vice-President of Behaviour’s Services division, expressed enthusiasm about the acquisition, highlighting Fly Studio’s pivotal role in Montreal’s mixed-media entertainment ecosystem. Meazza is confident that Fly’s talented team will seamlessly integrate and contribute to Behaviour’s growth ambitions. The synergy between Behaviour and Fly Studio is not new; the companies have previously collaborated on several projects, including the Virtual New Year’s 2021 celebration in Times Square and the Concrete Jungle AR app, both of which showcased the technical and artistic capabilities of Fly Studio’s team.
Dominique Lebel, Senior Vice-President of Business Development – Immersive Entertainment at Behaviour, emphasized the strategic importance of this acquisition for strengthening the company’s presence in the immersive and interactive experiences sector. Jean-François Talbot, President and Executive Producer of Fly Studio, also expressed excitement about joining forces with Behaviour, a company they have long admired. Behaviour Interactive, Canada’s largest gaming studio with nearly 1,300 employees worldwide, continues to lead in the development of engaging and innovative entertainment solutions. Known for its flagship franchise, Dead by Daylight™, and a portfolio of original IP projects, Behaviour is dedicated to maintaining its award-winning culture and expanding its global presence.
The integration of Fly Studio into Behaviour Interactive represents a promising development for the future of immersive entertainment, promising innovative projects and experiences that will captivate audiences worldwide.
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