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Mango Adapts to U.S. Tariffs, Explores Product Strategy Adjustments

by Geraldine S.
03/11/2025
in Tariffs & Duties

Spanish fashion retailer Mango is adjusting its operations in response to tariffs imposed on imports from China and is considering refining its product offerings in the U.S. market, according to CEO Toni Ruiz. The U.S. is Mango’s fifth-largest market, and while the company does not plan to raise prices to offset tariff-related costs, it is evaluating ways to optimize its product lineup.

Mango is exploring the introduction of higher-quality and trend-focused apparel and accessories in the U.S., as these items generally have higher profit margins, making it easier to manage additional costs. Ruiz emphasized that the company will continue assessing its sourcing and supply chain strategies, although there are currently no plans to manufacture directly in the U.S.

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Approximately 30% of Mango’s U.S. inventory is sourced from China, making it a key production hub for the company. Other major sourcing locations include Turkey and India. All shipments pass through a logistics facility in Barcelona, where distribution decisions are made for different markets.

As part of its global expansion strategy, Mango has been increasing its presence in the U.S. alongside major competitors. The company reported an 8% increase in sales in 2024, reaching €3.33 billion ($3.61 billion), with net profits rising 27% to €219 million. Looking ahead, Mango aims to achieve €4 billion in revenue by 2026 and plans to open over 60 new stores in the U.S. by 2025. The company sees significant growth potential in the American market and expects it to become one of its top three markets by next year.

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