LONDON, United Kingdom — Ousman G Jasseh, Monitoring and Evaluation Manager at the Gambia Investment and Export Promotion Agency, will represent the national trade and development body at the International Trade Council Global Convocation & Leadership Forum in London. Taking place from Thursday 26 to Saturday 28 November 2026, the high-level gathering will bring together public-sector officials, industry leaders and commercial delegates across three days of discussions addressing international trade, foreign direct investment and sustainable economic expansion.
The Gambia Investment and Export Promotion Agency plays a central role in West Africa’s economic landscape, spearheading national efforts to attract international investment, expand export capability and support the domestic private sector. Operating in the development sector, the organisation provides crucial resources and institutional backing to micro, small and medium enterprises. Participation in this international summit enables the agency to highlight commercial opportunities within The Gambia while establishing vital links with counterpart institutions and prospective international partners.
Mr Jasseh’s presence underscores the agency’s commitment to rigorous performance measurement, transparency and data-informed trade strategies. As monitoring and evaluation remain critical to understanding the tangible impact of investment promotion and enterprise development programmes, the London forum provides an invaluable venue to examine global benchmarks. Delegates will focus on overcoming trade bottlenecks, reinforcing supply chain resilience and opening channels for cross-border collaboration.
During the three-day programme across London, the agency will seek to expand market access for Gambian producers and generate fresh interest among global investors looking at West African markets. Engaging with international peers offers an opportunity to discuss structural support mechanisms for smaller enterprises, which form the backbone of developing economies yet often face distinct hurdles when seeking to access global supply networks.
The wider trade context reflects an urgent requirement for developing markets to diversify export baskets and establish sustainable, high-value trade corridors. By participating in multilateral discussions on supply chain trends and market transparency, the Gambia Investment and Export Promotion Agency aims to ensure that domestic business policies remain aligned with international trade practices.
“Sustained economic growth depends on our ability to evaluate the genuine outcomes of trade policies and ensure that investments translate into lasting capacity for local enterprises. Representing the agency in London allows us to examine international trade trends closely and showcase the expanding commercial potential that The Gambia offers to the global marketplace.”
“Connecting directly with trade authorities and enterprise leaders helps us refine our support frameworks for small and medium businesses. We intend to establish durable institutional relationships that encourage foreign investment and open reliable export channels for our domestic producers.”
Mr Jasseh will participate in various working sessions and leadership roundtables throughout the proceedings, contributing West African perspectives on enterprise assistance, trade performance metrics and sustainable economic development.
About the Gambia Investment and Export Promotion Agency
The Gambia Investment and Export Promotion Agency is the national agency responsible for advancing investment promotion, export development and enterprise growth in The Gambia. Based in Serrekunda, the organisation operates within the development sphere to facilitate foreign direct investment and strengthen domestic industry. Its programmes provide dedicated guidance, policy support and operational resources to micro, small and medium enterprises across the country.
About the International Trade Council Global Convocation & Leadership Forum
The International Trade Council Global Convocation & Leadership Forum is a premier international gathering convened jointly by the International Trade Council and the International Centre for Trade Transparency & Monitoring. Held across various venues across London over a three-day programme, the event unites corporate executives, export promotion leaders and trade officials. The forum addresses critical matters surrounding export growth, regulatory cooperation, cross-border supply chain resilience and international investment flows.
About the International Trade Council
Established in 1956, the International Trade Council serves as an independent, non-lobbying peak-body chamber of commerce dedicated to fostering open global commerce and foreign direct investment. The organisation spans a worldwide network across more than 179 countries, uniting over 28,000 members encompassing government ministries, export development agencies, diplomatic missions, chambers of commerce and commercial businesses. The Council advocates for transparent, ethical and inclusive trading environments through trade research, commercial collaboration, and professional training via the ITC Academy.
About the International Centre for Trade Transparency and Monitoring
The International Centre for Trade Transparency Limited, trading as the International Centre for Trade Transparency and Monitoring (ICTTM), is a United Kingdom-registered commercial spin-off of the International Trade Council. Established in November 2022 with operational offices in the United Kingdom and the Philippines, ICTTM develops advanced tools designed to improve visibility across world commerce. Its flagship artificial-intelligence platform, ADAMftd (Advanced Data Analytics and Modeling for Foreign Trade Data), evaluates billions of trade data points—including customs declarations, logistics records, corporate ownership, duties and compliance information—to help organisations model supply chains, evaluate counterparty risks and forecast trade trends.
Media Contact
Ousman G Jasseh, Monitoring and Evaluation Manager. Gambia Investment and Export Promotion Agency. Kairaba Avenue 42, Kanifing Municipality, Serrekunda, The Gambia.
