SINGAPORE : At the 2024 Singapore Airshow, U.S. exhibitors are set to gain a unique edge in generating business leads, thanks to a collaboration between Kallman Worldwide, the organizer of the USA Partnership Pavilion, and Sourcehere.com, a global supply chain networking platform. Together, they will introduce an interactive digital buyers guide designed to facilitate connections between suppliers and potential clients both on-site and online, extending the interaction beyond the event dates.
Sourcehere.com offers a range of tools and utilities, including a direct messaging feature, which supports B2B companies globally in fostering trade relationships and conducting business seamlessly, regardless of location or time. Launched in 2022 with a focus on enhancing trade show experiences, Sourcehere.com aims to provide a digital alternative to traditional printed show directories, leveraging periods of increased market interest such as the Singapore Airshow to showcase its comprehensive services.
Kallman Worldwide, known for its USA Partnership Pavilions at major international trade events, offers a suite of exhibitor services, including custom stand building and supply chain support, reinforcing its role as an innovative partner in the trade show industry. The collaboration with Sourcehere.com is set to expand the reach of Pavilion exhibitors within their target sectors, offering them increased marketing visibility throughout the year.
Tom Kallman, President and CEO of Kallman Worldwide, emphasizes the company’s long-standing commitment to advancing global trade by connecting suppliers and buyers in various industries. He notes that the approach to business involves continuous engagement that is highlighted by trade events, reflecting a strategic shift towards integrating digital tools into traditional trade show models.
The rebound of trade shows post-pandemic showcases the resilience of the industry, with Kallman Worldwide participating in 47 events across 27 countries, including 11 international aerospace events. This extensive schedule underscores the company’s commitment to supporting exhibitors with both physical and online presence, enhancing their ability to connect with global markets.
The integration of technology into trade show strategies has proven essential, especially in the wake of challenges posed by the pandemic. This shift has allowed companies to maintain connections and even strengthen their market positions by adopting new digital capabilities.
Furthermore, Sourcehere.com’s role extends beyond the trade show floor, as it gains recognition among a broader community of stakeholders and influencers, including the U.S. Commercial Service. Jason Sproule, Aerospace & Defense Global Team Leader at the U.S. Commercial Service, highlighted the platform’s contribution to providing U.S. exhibitors with a competitive advantage in local and regional business environments, especially in critical markets such as Singapore and Southeast Asia.
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