The Unione Italiana Vini (UIV) has warned that potential new U.S. tariffs could significantly impact Italian wine exports, with losses estimated at nearly €1 billion ($1.1 billion). The concern follows statements from the U.S. administration about imposing additional 25% import tariffs on European Union (EU) products, though it remains uncertain if wine will be included.
While details and timing have yet to be confirmed, the recent introduction of new tariffs on goods from China, Canada, and Mexico suggests a willingness to enforce trade measures. In response, Ontario Premier Doug Ford has indicated plans to remove U.S. alcoholic beverages from the shelves of Ontario’s state-owned alcohol retailer, LCBO.
The U.S. remains the largest wine market globally, despite declining consumption trends in recent years. According to UIV estimates, a 25% tariff on EU goods, including wine, could lead to a €472 million decline in Italian wine exports to the U.S. Additionally, the economic ripple effect could impact exports to other key markets, including the EU and Canada, resulting in a total estimated loss of €920 million.
UIV President Lamberto Frescobaldi has urged U.S. importers and distributors to help mitigate the effects of any additional tariffs. Italian wine exports to the U.S. reached approximately €1.9 billion in 2024, representing nearly a quarter of Italy’s total wine export value.
Frescobaldi, along with other European wine trade representatives, has called for diplomatic efforts between the EU and the U.S. to address trade concerns. Some American businesses have already increased their purchases of Prosecco and other Italian sparkling wines, potentially in anticipation of future tariffs.
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