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AMD Unveils New AI Chips to Compete with Market Leader Nvidia

by Geraldine S.
06/03/2024
in Artificial Intelligence in Trade, Industry

TAIPEI (Reuters) – Advanced Micro Devices (AMD) introduced its latest artificial intelligence (AI) processors on Monday and outlined its development plans for AI chips over the next two years, aiming to compete with industry leader Nvidia. At the Computex technology trade show in Taipei, AMD CEO Lisa Su presented the MI325X accelerator, scheduled for release in the fourth quarter of 2024. The demand for advanced chips capable of supporting generative artificial intelligence programs has surged, driven by the need for sophisticated AI data centers. AMD seeks to challenge Nvidia, which currently holds approximately 80% of the market share for AI semiconductors.

Nvidia has previously informed investors of its intention to release new products annually, a strategy AMD is now adopting as well. “AI is clearly our number one priority as a company, and we have focused all our development capabilities to achieve that,” Su stated. “This annual cadence is necessary because the market demands newer products and capabilities. Every year, we aim to have the most competitive portfolio.” AMD also announced the upcoming MI350 series of chips, expected to launch in 2025, based on a new chip architecture. The MI350 is projected to perform 35 times better in inference compared to the current MI300 series.

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Additionally, AMD introduced the MI400 series, which will be released in 2026 and will feature an architecture called “Next.” Nvidia CEO Jensen Huang had announced on Sunday the company’s next-generation AI chip platform, Rubin, set for a 2026 release, which will include GPUs, CPUs, and networking chips. Investors, who have heavily invested in the booming AI chip market, are seeking long-term updates from chip firms to assess the sustainability of the growth in the AI sector. AMD shares rose 1.4%, while Nvidia shares increased by about 3% before the bell on Monday. Since the start of 2023, AMD’s stock value has more than doubled, although this growth is overshadowed by Nvidia’s seven-fold increase.

“While the results remain to be seen, it’s clear that AMD is directly challenging Nvidia, and companies looking for alternatives to Nvidia are likely pleased with AMD’s announcements,” said Technalysis Research chief analyst Bob O’Donnell. In April, AMD’s Su indicated that the company expects AI chip sales to reach approximately $4 billion for 2024, an increase of $500 million from its previous estimate. At the Computex event, AMD also mentioned that its latest generation of central processing units (CPUs) will likely be available in the second half of 2024.

While businesses typically prioritize AI chips for data centers, some of AMD’s CPUs are used alongside graphics processing units (GPUs), though the preference leans towards GPUs. AMD detailed the architecture for its new neural processing units (NPUs), designed for handling on-device AI tasks in AI PCs. Chipmakers are betting on enhanced AI capabilities to drive growth in the PC market, which is recovering from a prolonged slump. PC providers such as HP and Lenovo are expected to release devices that include AMD’s AI PC chips. AMD stated that its processors exceed Microsoft’s Copilot+ PC requirements.

Your source for supply chain logistics news updates: The Supply Chain Report. Enhance your international trade knowledge at ADAMftd.com.

#AIChips #TechInnovationNews #SemiconductorIndustry #AMDVNvidiaNews #ArtificialIntelligence

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