Africa Food Show Morocco 2026 Opens Casablanca’s Doors to Global Food, Hospitality and Trade Buyers, Backed by the International Trade Council

Co-located with The Hotel Expo Morocco and CTW Morocco, the three-day platform runs 17-19 November 2026 at La Foire Internationale de Casablanca

Africa Food Show Morocco 2026 (AFS Morocco) returns to La Foire Internationale de Casablanca from 17 to 19 November 2026, bringing the full food value chain, from farm to fridge, under one roof. Organised by MIE Events, this year’s edition runs alongside The Hotel Expo Morocco and CTW Morocco (China Trade Week), giving buyers access to food, agriculture, packaging, hospitality and international sourcing in a single visit.

The show expects 200+ exhibitors from more than 20 countries, 12,000+ trade visitors and 350+ pre-arranged B2B meetings. For food producers, distributors, hotel groups, retailers and government buyers, it is the most direct route into one of Africa’s fastest-growing food and beverage markets.

Strategic Partner: International Trade Council

AFS Morocco 2026 is supported by its Strategic Partner, the International Trade Council (ITC), a global peak-body chamber of commerce with seven decades of history and a network of more than 28,000 member companies. ITC works across trade advisory, export promotion, foreign direct investment and market access, connecting businesses with the buyers, governments and capital that move international trade.

ITC has worked alongside MIE Groups for several years across exhibitions in Africa, the Middle East and North America. That relationship is now a formal strategic partnership covering the 2026-2027 exhibition portfolio, and AFS Morocco is one of its flagship platforms.

For exhibitors and visitors, the partnership delivers tangible value:

• Qualified international buyers: ITC is introducing trade delegations and purchasing decision-makers from its global network, so exhibitors meet buyers ready to source, not just browse.
• Government and institutional access: ITC strengthens participation from trade bodies, ministries and investment agencies, opening doors that are hard to reach outside a show floor.
• A sharper conference programme: senior trade leaders from the ITC network join the agenda on export growth, market entry and cross-border food trade.
• A gateway beyond Morocco: ITC’s reach helps participants turn a Casablanca meeting into a lead for markets across Africa, Europe, the Gulf and beyond.

Government and Industry Backing

This year’s show has attracted the participation of two of the world’s leading brands, PEPSI and AMERICANA, and the event is supported by the Arab Federation of Dates, Egypt, Ministry of Agriculture of the Democratic Republic of Congo, among others, alongside a host of leading companies and exporters from China, Morocco, Italy, India, Saudi Arabia, UAE, Turkey, Libya, South Africa, and many more.

Three Shows, One Value Chain

AFS Morocco is organised into three dedicated zones:

• Africa Food Show: food ingredients and specialty products, beverages and functional drinks, plant-based proteins, HoReCa supplies, food safety and quality assurance, and supply chain and logistics.
• Agro Africa: tractors and agricultural machinery, planting, harvesting and crop protection equipment, milling and storage systems, irrigation pumps and laboratory testing.
• Foodpack Africa: packaging machinery, beverage and liquid packaging, plastic and metal packaging, printing and labelling technology, and sustainable packaging materials.

Two co-located events extend the opportunity further. The Hotel Expo Morocco connects suppliers with hotel, restaurant and hospitality buyers driving demand across the Kingdom’s tourism sector. CTW Morocco (China Trade Week) brings Chinese manufacturers and exporters to Casablanca, giving Moroccan and African buyers direct access to competitive sourcing across food equipment, packaging and consumer goods.

A three-day conference programme and a structured B2B matchmaking service run alongside the exhibition, helping participants turn conversations into contracts.

Leadership Perspective

“Morocco sits at the crossroads of Africa, Europe and the Arab world, and its food sector is growing with real ambition,” said David Wang, Chairman, MIE Events. “With the International Trade Council as our Strategic Partner, and the support of ministries and federations from across the region, AFS Morocco 2026 is built to deliver serious buyers, serious deals and long-term partnerships. If you want to grow in African food trade, Casablanca in November is where that work starts.”

Register Now

Trade visitor registration is free and open now. Companies looking to exhibit, sponsor or speak can secure their place through the event team.

• Visitor registration: https://reg.meetby.net/afsmorocco2026-visitorregister?utm_cha=website&utm_medium=mp
• Book a stand: https://reg.meetby.net/afsmorocco2026-bookastand?utm_cha=website&utm_medium=mp
• Speaking and partnership enquiries: https://reg.meetby.net/afsmorocco2026-speakerregister?utm_cha=website&utm_medium=mp

Event at a Glance

For inquiries, please contact:

Ms. Melodia Caridad | Project Manager | mel@mieevents.com | +9714253338 Ext 291