Thailand continues to be the biggest exporter of dried fruits to China, with exports rising by 10.22% in the first 10 months of 2024, totaling $125.64 million. This growth comes as Thailand outshines other major exporters like Chile, Vietnam, the U.S., and France.
The dried and preserved fruit market in China is expected to keep growing quickly, potentially reaching $46 billion by 2028. Chinese consumers are increasingly looking for natural, low-calorie options that support health and wellness. This change in preferences is seen in the popularity of mixed dried fruit products, including snacks like granola bars and persimmons filled with butter.
To stay competitive, Thailand’s Department of International Trade Promotion (DITP) highlights the need for innovation and high-quality products. Thai manufacturers are encouraged to focus on quality to meet the changing desires of Chinese consumers and take advantage of this expanding market.
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