A Timaru-based entrepreneur has turned his hobby of making rum into a full-time business, with hopes that his venture will encourage others in New Zealand to support and produce more homegrown products. Callum Upfold, founder of the Washdyke-based rum business, Line 44, aims to inspire Kiwis to shift their focus from imported goods to locally made alternatives. “Supporting locally made products not only promotes New Zealand but also keeps the money within the country,” Upfold said.
Upfold’s journey began six years ago as a hobbyist experimenting with rum recipes in his garage. Despite early challenges, he persisted and gradually refined his process. Today, his rum business has grown, and he believes his product is now ready for the commercial market “I love the challenge of making rum, and the history behind it fascinates me,” said Upfold. His research into the production process, including microbiology and the way yeast behaves during fermentation, has given his rum a unique edge.
Although Upfold initially worked as a builder, he made the leap to pursue his passion for rum full-time, a decision he says he has never regretted. He hopes that Line 44, named after Timaru’s location on the 44th parallel south latitude, will play a role in promoting locally produced goods.
Discover top stories in supply chain logistics news on The Supply Chain Report. For free tools related to international trade, visit ADAMftd.com.
#LocalProduction #NZBusiness #RumIndustry #Entrepreneurship #SupportLocal
