Yuga Labs, the $4 billion company known for the NFT collection Bored Ape Yacht Club, has teamed up with luxury fashion house Gucci to introduce a unique line of products blending physical items with digital assets, emphasizing the convergence of the physical and digital realms.
The collaboration, titled “Otherside: Relics by Gucci,” features a limited-edition series comprising physical Gucci products and associated NFTs, intertwined with the narrative of Otherside, Yuga’s anticipated ape-themed metaverse game.
Otherside, still in development, revolves around enigmatic extraterrestrial beings known as “Koda” and their relationship with the Bored Ape Yacht Club’s titular apes. While the game has been teased through previews accessible to owners of Otherdeeds (NFTs granting virtual land rights), its official launch is pending.
The inaugural release from Yuga’s collaboration with Gucci is the KodaPendant, an NFT representing both a tangible jewelry piece and a non-fungible token offering various perks within the Otherside metaverse. Limited to 3,333 units, the KodaPendants will be available for purchase starting Thursday, April 6, at 6:00 pm EST, exclusively using Apecoin, Yuga’s native cryptocurrency, at a price of 450 APE or $1,917 each.
Access to KodaPendants is restricted to current holders of Koda or Vessel NFTs. The distribution of Koda NFTs, discreetly embedded within the 100,000 Otherdeeds released last year, ensures that any Otherdeed holder can acquire a Koda NFT and subsequently purchase a KodaPendant.
Koda and Vessel NFTs associated with KodaPendants will be visually updated to showcase a virtual representation of the jewelry, offering exclusive cosmetic options for Otherside avatars set to launch in the summer.
KodaPendant holders will also have the opportunity to claim a physical jewelry piece from Gucci later in the year at no additional cost. This real-world pendant, a silver chain featuring a Koda alien-shaped silver pendant inscribed with “GG,” will bear a unique edition number on the back.
The physical pendants will be dispatched via mail to residents of select countries, including the United States, Canada, most European nations, and specific Gulf states (Kuwait, Qatar, Saudi Arabia, and the UAE). Notably, residents from Africa, Central America, South America, and most Asian countries (with the exception of Japan) are ineligible to receive a pendant.
This collaboration follows a trend where high-profile NFT companies partner with luxury brands to create limited physical goods tied to digital ownership. In a similar vein, Yuga’s CryptoPunks collaborated with Tiffany’s last year to produce a limited edition series of NFT-backed necklaces, selling out instantly and significantly boosting Cryptopunk trading volume.
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