As the digital landscape expands and technology becomes more distributed, the role of endpoints—devices at the edge of the network where data and applications are accessed—has significantly evolved. Endpoints are now vital conduits for critical business information, necessitating a shift in how endpoint protection is perceived and implemented. Ali Rossi, the Data Protection lead for Zscaler in the APJ region, emphasizes the changing function of endpoints with the advent of cloud computing. “Endpoints have become a prime target for cyber threats,” Rossi states. “However, by redefining their role in security, they can effectively counteract malicious activities.”
According to Rossi, using endpoints to gain a deeper understanding of data flow is key. This can be achieved through advanced tools such as data classification, fingerprinting, and optical character recognition. These technologies enhance the effectiveness of Data Loss Prevention (DLP) tools to safeguard critical information assets. As cyber threats become more sophisticated, including advanced persistent threats, insider attacks, phishing, and socially engineered schemes, Rossi advises that organizations must stay prepared for these evolving challenges. Understanding data movement through endpoints allows for better identification of sensitive data, enabling precise control measures like restrictions on copying to removable media or printing.
Rossi also highlights the potential of artificial intelligence (AI) in combating AI-driven cyber threats. “Leveraging AI to monitor our environments, applications, and endpoint devices is crucial for detecting threats and abnormalities,” he explains. Furthermore, generative AI can classify sensitive data, which is often the target of cyberattacks. The Office of the Australian Information Commissioner has noted that many data breaches occur accidentally through employee actions. In this context, endpoint solutions serve as a robust DLP tool, not only preventing the execution of malicious code but also detecting and stopping the inappropriate movement of sensitive data out of the network.
This holistic approach to endpoint security, integrating advanced technology and strategic oversight, is essential for organizations aiming to protect their data in an increasingly complex cyber environment.
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