Toyota Kirloskar Motor (TKM) has set a new benchmark in its sales performance, reporting the highest-ever monthly sales in March with a total of 27,180 units sold. This achievement represents a significant increase of 25% in the company’s dispatches to dealers, which stood at 22,910 units, in contrast to the 21,783 units recorded in March of the previous year. In the fiscal year 2023-24, TKM not only sustained this growth momentum but also surpassed its previous records by achieving the highest-ever annual wholesales of 2,63,512 units. This figure reflects a substantial 48% growth compared to the 1,77,683 units sold in the fiscal year 2022-23, indicating strong market performance and increased consumer demand for Toyota vehicles.
Sabari Manohar, TKM’s Vice President of Sales-Service-Used Car Business, expressed his satisfaction with these milestones. He attributed the company’s success to its ability to remain attuned to the diverse needs of its customers and to its adeptness at navigating the evolving market trends. According to Manohar, Toyota’s strategy of offering a wide range of quality products and services has been central to its market success. Looking ahead, Manohar stated that Toyota is committed to continuing its customer-centric approach. The company aims to meet the rising consumer demands across various segments more effectively. Toyota intends to further enhance its engagement with customers, focusing on improving both the product offerings and service experiences.
Toyota’s recent achievements are seen as a testament to its robust business strategy and its focus on quality and customer satisfaction. These record-breaking sales figures not only strengthen Toyota’s position in the automotive industry but also reflect the brand’s growing popularity and trust among consumers in the competitive market.
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