Proba, an Amsterdam-based carbon finance startup, has raised €1 million to further its mission of decarbonising the agri-food sector through insetting. The funds, led by Future Food Fund and Yield Lab Europe with continued support from Value Factory Ventures, will support the scaling of verified insetting practices that turn sustainability commitments into financial value.
“With this investment, Proba is set to transform supply chains, turning sustainability into a benefit for agri-food leaders worldwide,” said Sijbrand Tieleman, CEO and Co-founder of Proba. “Decarbonisation in agriculture requires collaboration across supply chains. With the addition of two experienced agri-food tech investors, we’re accelerating our mission to make insetting a standard tool for financing sustainability.”
Founded in 2022, Proba is focused on fertiliser-related decarbonisation in the agri-food industry. The company helps businesses quantify, verify, and finance emission reductions within their supply chains through insetting certificates. This system allows organisations to convert sustainability efforts into tradable assets that enhance supply chain partnerships and co-finance sustainability initiatives. Proba ensures compliance with carbon accounting frameworks such as the GHG Protocol and Science Based Targets initiative (SBTi).
Kim Wagenaar, Investment Director at Future Food Fund, highlighted the strategic importance of Proba: “Proba is unlocking credible insetting at scale for the agri-food sector. Their work in reducing fertiliser-related emissions is crucial in the transition to sustainable supply chains.”
Agriculture is a major contributor to climate change, with nitrogen fertiliser-related emissions accounting for 5% of global greenhouse gases—more than the aviation and shipping industries combined. Proba collaborates with agri-food companies to adopt sustainable practices through insetting, a process that ensures real, measurable impact within supply chains.
Insetting is an approach that differs from offsetting by reducing emissions within a company’s own supply chain, making it a more direct and impactful solution. Proba aims to overcome adoption barriers, such as cost, by transforming decarbonisation efforts into verified insetting certificates that partners can invest in to fund emission-reducing technologies.
Daan Wilms van Kersbergen, Investment Director at Yield Lab Europe, remarked: “Proba is a standout startup with real traction, proving that sustainability and profitability can go hand in hand. We’re excited to be part of their journey.”
Peter Kleijwegt, Managing Partner at Value Factory Ventures, emphasized their continued commitment: “Proba exemplifies the kind of high-impact climate innovation we seek to support. We’re excited to deepen our partnership as they scale and strengthen synergies with other companies in our portfolio.”
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