Meredith Rangel, the founder of Bookable Tourism, is all set to host a workshop tailored to equip participants with essential tools for a deeper understanding of their ideal customers.
The primary objective of this workshop is to empower attendees with methods to unravel how their customers go about researching and booking trips, accommodations, and tours. It covers critical aspects such as marketing strategies, distribution channels, and the selection of the most suitable booking systems for their specific business requirements. Participants will gain insights on tailoring their strategies effectively to target their customer base.
Michael Thurston, General Manager at Destination North Coast, shared his insights with News Of The Area, stating, “The Bookable Tourism workshop encompasses the crucial steps that businesses must take to thrive in a digital landscape. This training will cover the identification of your ideal customer, the selection of the right booking platform for your organization, and the development of a strategy to maximize your business’s performance by leveraging these tools and knowledge. The workshop holds significant value for businesses in the start-up phase, those considering a shift in their booking platforms, or companies seeking to refine or validate their distribution and marketing strategies.”
Bookable Tourism specializes in offering technology, marketing, and distribution expertise to tourism businesses of all sizes. With a career spanning two decades in the industry, Meredith Rangel has held various roles across hotels, tours, attractions, and travel technology. Recognizing the growing demand for modern booking systems, her mission is to assist tourism operators in streamlining their operations and enhancing sales. This is achieved by offering guidance and educational resources on the available technology options.
The overarching goal is to promote 100 percent adoption of connected booking systems among tourism businesses across Australia, thereby facilitating a seamless experience for customers and operators alike.
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