LONDON, United Kingdom — Joana Naana Arthur, the General Manager of Takoradi-based catering and floral design firm Joeart Ventures, will represent the company at the International Trade Council Global Convocation & Leadership Forum in London. The three-day programme brings together senior business leaders, trade officials, and policymakers to address key topics in global commerce, market access, and economic cooperation.
Joeart Ventures is a specialist provider of event catering and floral decoration services, serving weddings, corporate events, and private functions across Ghana. The hospitality and event services sector in West Africa has experienced steady growth, driven by rising demand for professional corporate and social event management. Arthur’s participation in this international forum highlights the growing ambition of Ghanaian small and medium-sized enterprises to engage with global networks and adopt international operational standards.
During the three-day programme, Joeart Ventures aims to establish strategic partnerships and explore collaborative opportunities with international suppliers, event planners, and culinary professionals. By engaging with global counterparts, the company intends to integrate modern international design trends and culinary practices into its existing portfolio, while showcasing the rich cultural heritage of Ghanaian hospitality to a wider audience.
Facilitating cross-border relationships within the service and creative industries is increasingly recognised as a driver for local economic diversification. For service-oriented businesses like Joeart Ventures, international forums offer a pathway to scale operations, build supply chain resilience for imported floral and culinary materials, and establish mutually beneficial trade links that support long-term business development.
“Participating in the Global Convocation & Leadership Forum represents a significant step in our strategy to elevate Joeart Ventures’ operational capabilities and establish meaningful connections beyond our borders,” said Joana Naana Arthur, General Manager of Joeart Ventures. “Our focus in London is to engage with international counterparts in the catering and floral design sectors to share expertise, explore supply chain efficiencies, and build sustainable business relationships. This engagement will help us bring global best practices back to our clients in Ghana while demonstrating the capabilities of West African service enterprises.”
Following the discussions in London, Joeart Ventures plans to leverage the insights and networks gained to refine its service delivery and explore potential supply chain partnerships for premium event materials. The company’s participation underscores a broader trend of African service-sector firms actively seeking integration into global commercial networks to drive local innovation.
About Joeart Ventures
Joeart Ventures is a Ghanaian enterprise based in Takoradi that specialises in catering services and floral decoration. The company delivers event planning, culinary, and decorative solutions for weddings, corporate events, private functions, and special occasions. Led by General Manager Joana Naana Arthur, the firm maintains an active online showcase of its portfolio through its Instagram presence under the handle @joeart_catering.
About the International Trade Council Global Convocation & Leadership Forum
The International Trade Council Global Convocation & Leadership Forum is a premier international gathering taking place from Thursday 26 to Saturday 28 November 2026 across various venues in London, United Kingdom. The event convenes senior business leaders, policymakers, and trade officials to discuss critical issues surrounding global market access, international trade facilitation, and supply chain resilience. The forum is jointly organised by the International Trade Council and the International Centre for Trade Transparency & Monitoring.
About the International Trade Council
The International Trade Council, established in 1956, is an independent, neutral, and non-lobbying peak-body chamber of commerce that supports global trade and foreign direct investment. With a global network spanning more than 179 countries and encompassing over 28,000 members, its constituency includes private enterprises, government ministries, trade and investment agencies, diplomatic missions, and industry associations. The Council is dedicated to reducing trade barriers, promoting sustainable economic growth, championing transparent trade practices, and offering professional education through the ITC Academy. For more details, visit www.tradecouncil.org.
About the International Centre for Trade Transparency and Monitoring
The International Centre for Trade Transparency Limited, trading as the International Centre for Trade Transparency and Monitoring (ICTTM), is a commercial spin-off of the International Trade Council. Founded in November 2022 and registered in the United Kingdom, ICTTM operates offices in both the UK and the Philippines to foster greater clarity in global commerce. The company developed ADAMftd (Advanced Data Analytics and Modeling for Foreign Trade Data), an artificial-intelligence trade intelligence platform that processes billions of historical and real-time trade data points. This platform enables organisations to identify suppliers, analyse supply chains, manage counterparty risks, and forecast market trends. Additional information is available at www.icttm.org.
Media Contact
Joana Naana Arthur
General Manager
Joeart Ventures
Email: info@joeartventures.com
