MADRID, Feb. 15, 2024 — The ISE 2024 Fair, hosted in Barcelona, has concluded, marking a significant milestone in showcasing technological advancements and contributing to the local economy. The Integrated Systems Europe (ISE) event, known for highlighting the forefront of technology and innovation, successfully positioned Barcelona as a key global hub for new technological trends.
This year’s fair not only provided a platform for unveiling the latest in technology but also played a pivotal role in boosting Barcelona’s economy. Preliminary estimates indicate that the event generated over 100 million euros in revenue for the city, underscoring its substantial economic impact.
Moreover, the international visibility of Barcelona and Spain has been significantly enhanced by the ISE 2024. Attracting thousands of international visitors, the event reinforced Barcelona’s status as a leading center for innovation and technology. This global exposure has further solidified Barcelona’s image and has contributed to Spain being recognized as a destination for cutting-edge technology.
A highlight of the fair was the exclusive guided technology tour provided by LED DREAM GROUP. This tour offered attendees an in-depth look at the innovative technologies implemented in the L’Illa Diagonal shopping centre, including its architectural and design features. Notably, the tour showcased a dynamic ceiling installation exceeding 1,100 sqm, a collaborative effort by Lumalia Studio, BatlleiRoig architecture studio, and Artec Studio, which seamlessly blended technology with artistry.
In addition to the fair’s technological showcases, LED DREAM GROUP announced the installation of a substantial transparent screen on the Estalle Front Stadium’s south facade. This initiative, undertaken in collaboration with RCD Espanyol de Barcelona and Publimaes S.L., highlights the fusion of technology and sports.
Furthermore, LED DREAM GROUP is poised to reveal its involvement in a highly anticipated sporting event project, emphasizing the growing intersection between technology and sports within the company’s portfolio.
The fair also featured a performance area called the Tecnohito in Benidorm, where attendees could enjoy the Benidorm Festival’s winning song “ZORRA,” set to represent Spain in the upcoming Eurovision contest. The Tecnohito, equipped with an outdoor circular LED screen covering 300 sqm and standing 22 meters tall, provided a unique venue for entertainment.
As the ISE 2024 Fair wraps up, it leaves behind a legacy of innovation, economic enhancement, and international collaboration, with LED DREAM GROUP at the forefront of steering future technological endeavors. The event not only captivated technology enthusiasts but also significantly benefited Barcelona, showcasing the city’s capacity to host world-class events and lead in technological advancements.
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