Ericsson, a prominent player in communications technology, and Hiya, a U.S.-based call performance management cloud, have unveiled a solution named Call Qualification designed to empower Communications Service Providers (CSPs) to proactively identify and block spam and fraud calls. This solution integrates directly with CSPs’ existing network infrastructure, including Ericsson’s IP Multimedia System (IMS) and Mobile Switching System (MSS), to filter out unwanted calls before they reach subscribers.
Utilizing intelligent learning capabilities, Call Qualification continually updates with the latest data on spam, scam, and fraud callers. For CSPs already utilizing Ericsson IMS, this solution promises swift and straightforward activation, enhancing subscriber satisfaction and potentially boosting customer loyalty by mitigating the nuisance of spam and fraud calls.
According to Hiya’s 2022 State of the Call Report, there has been a 13 percent increase in spam and fraud calls this year, with mobile users averaging 14 unwanted calls monthly. Notably, approximately a quarter of consumers have reported financial losses due to phone scams, averaging $542 per victim. An unintended consequence of these unwanted calls is the high rate of missed important calls from unregistered numbers, such as those from healthcare providers or financial institutions, as consumers often ignore calls from unrecognized sources.
The Call Qualification solution aims to address this challenge by enabling CSPs to provide secure branded calls, thereby ensuring that important calls are appropriately identified and not disregarded by consumers. Leveraging Hiya’s Adaptive AI technology, the solution can adapt in real-time to identify and halt new scamming techniques.
Currently operational at Ericsson’s D-15 Lab in Silicon Valley, Call Qualification is poised for its first live deployments later in the year, following successful trials. Its network integration approach offers scalability in protecting subscribers without the need for app downloads or configurations, promising a seamless and continuously updated defense against fraudulent calls. With this collaboration, Ericsson and Hiya are set to enhance the call experience and bolster network trust for CSPs worldwide.
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