The inaugural Western Australian Craft Beer Strategy brings together all parts of the craft beer supply chain to drive forward a unified and sustainable industry. The industry-led strategy aims to boost production, with the ambitious goal of tripling either the volume or value of locally produced beer over ten years. It also strives to improve supply chain integration, including those that produce homegrown barley, hops, and malt, and the local businesses that provide packaging, distribution, and retail services.
According to the agriculture and food minister, the goal is to help the local industry excel and expand into global markets. The craft beer industry uses premium ingredients grown in the state’s agricultural sector, offering a unique “paddock to pint” experience that is increasingly popular with customers. Western Australia is considered the birthplace of Australia’s craft beer sector, with iconic breweries established in Perth in the 1980s and ’90s. There are now more than 120 breweries across the metropolitan area and regional WA, representing 20 percent of the national industry.
Beer manufacturing contributed an estimated $648 million to the WA economy in 2020-21, directly supporting around 967 full-time jobs and indirectly supporting more than 4,000 jobs across the state. The industry-led strategy was facilitated by the Department of Primary Industries and Regional Development in partnership with several brewing associations. The five strategic priorities are industry leadership, brand awareness, market access and export opportunities, supply chain management, and regulation.
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