by supplychainreport
Founded in 2012 by Alina and Daniel Donici in the heart of Galați County, Artesana has emerged as Romania’s foremost artisan dairy brand, redefining the landscape of healthy, authentic food in both domestic and international markets. What began as a small family dream has evolved into a national favorite and an internationally recognized name, offering over 50 varieties of minimally processed, additive-free dairy products.
Built on the values of authenticity, sustainability, and family, Artesana remains deeply committed to producing clean-label dairy using whole, non-homogenized milk sourced from trusted local farms. Each product is made with care, pasteurized at low temperatures to retain its natural nutrients, and packaged exclusively in glass—making Artesana a pioneer in eco-conscious packaging among Romanian dairy producers.
Today, Artesana’s reach extends far beyond its hometown of Tecuci. With a presence in over 2,500 retail outlets across Romania, the brand is also expanding into nine European markets including the UK, Germany, Belgium, and the Republic of Moldova. Its core consumer base—families with young children, health-conscious urban dwellers, and food lovers—trust Artesana for its honest approach to nutrition and its nostalgic, artisan touch.
In 2023, the company opened a new state-of-the-art production facility, increasing its capacity tenfold while preserving its artisanal DNA. As of 2024, Artesana achieved €11 million in turnover, with projections of €16 million for 2025—marking consistent year-on-year growth despite challenges faced by many in the industry.
The brand’s excellence has not gone unnoticed. Artesana has received numerous prestigious awards, including:
- Go Global Award 2023 in Rhode Island, USA
- International Food Transition Award from Carrefour France
- Brand of the Year in Retail & FMCG at the Progresiv Awards 2025
- Best Romanian Brand of the Year at the 20th Business Review Awards
- And soon, the Artisan Dairy Innovator of the Year award from Global Brands Magazine in Dubai (June 13, 2025)
In a Forbes Kids Romania study conducted by D&D Research, Artesana was ranked the #1 preferred dairy brand among Romanian parents, underscoring its strong connection with families and its leadership in the clean-label movement.
Beyond business success, Artesana continues to invest in community engagement and health education. The “Label Explorers” program, launched in schools across the country, has taught over 12,000 pupils and 800 teachers how to make informed food choices—a testament to the brand’s belief that education is key to healthier communities.
With upcoming launches of two new yogurt lines, Artesana remains at the forefront of dairy innovation, staying true to its artisanal roots while meeting the evolving needs of a growing market.
Artesana’s story is one of resilience, growth, and purpose—proving that with authenticity and vision, a local brand can make a global impact.
#Artesana #DairyInnovation #CleanLabel #RomanianBrand #Sustainability #FamilyOwned #GlobalGrowth #EuropeanMarkets #AwardWinning #ArtisanDairy #GlassPackaging #EcoFriendly #HealthConscious #NaturalFood #GoGlobalAwards
