A leading North American truckload and specialty transport operator is pivoting part of its business toward expanding open‑deck freight services and capitalising on rising demand tied to data‑center and electric grid construction projects, according to the latest industry reports. The company has appointed a new commercial officer for its truckload division to spearhead these efforts and strengthen cross‑division collaboration.
The initiative comes as traditional flatbed and heavy‑haul segments faced a challenging 2025, with tariff‑related impacts on steel and infrastructure project delays weighing on volumes. In response, executives are leveraging the company’s extensive open‑deck fleet and integrated transport network to pursue growth opportunities that support time‑sensitive, complex freight demands, particularly linked to the multiyear build‑out of data centers and associated grid infrastructure across the U.S. and Canada.
While the broader truckload market has experienced softness, the push into specialised open‑deck and high‑value project logistics reflects a strategic shift toward segments expected to benefit from sustained investment in technology infrastructure and energy transition projects. Observers say that coordinating capabilities across open‑deck, tank, logistics, dedicated, bulk and heavy haul divisions could help carriers differentiate service offerings and capture emerging contract freight opportunities.
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