Nissan Motor has announced plans to launch 30 new models by 2027, with the aim of increasing its global vehicle sales by 1 million units. As part of an update to its medium-term strategy, the automaker targets an operating profit margin exceeding 6% by the end of the financial year in March 2027, alongside total shareholder returns surpassing 30%.
Despite being an early adopter in the electric vehicle (EV) market with its Leaf model, Nissan acknowledges that it now trails behind competitors such as Tesla and BYD, particularly in China, the world’s largest car market. The company projects that EVs will constitute approximately 20% of its global sales by 2027, with hybrid vehicles also accounting for another 20%, and the remaining 60% expected to be vehicles powered solely by internal combustion engines.
Nissan has revised its electrification goals, aiming for electrified vehicles, including hybrids, to represent 60% of its global sales by the decade’s end, an increase from the previously stated target of 55% in February 2023. This comes amid fierce competition in the automotive industry, prompting Nissan and Honda Motor to consider a strategic partnership focusing on EV components and other areas.
The 30 new models slated for release will include 16 electrified vehicles, among them eight all-battery EVs and four plug-in hybrids. To enhance competitiveness, Nissan intends to reduce the cost of its next-generation EVs by 30% by 2030, aligning their price with that of traditional internal combustion engine models.
In North America, the company plans to introduce seven new models and overhaul 78% of its passenger vehicle lineup. Nissan also has plans for the Chinese market, where it will introduce eight new energy vehicles, including four Nissan brand models, and six new models in Europe.
A notable future launch is a new electric 3-row SUV, expected by March 2029, which promises a 50% reduction in quick charging time and a 50% increase in energy density compared to the Ariya model. Nissan also plans to expand its partnerships in the U.S. and Japan and will continue leveraging its alliance with Renault and Mitsubishi Motors in Europe, India, Latin America, and other regions.
The announcement comes amid reports of Nissan’s advanced discussions to invest in EV manufacturer Fisker, aiming to utilize its truck platform. Nissan’s strategic objectives to boost annual sales and enhance profitability are designed to support the company’s transition to EVs and achieve sustained growth.
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