The Canadian government has proposed regulations to implement the Online News Act, a law mandating social media companies to compensate news organizations for using their content. The Act, which has been a subject of controversy, particularly targets social media giants like Facebook and Instagram, owned by Meta.
Under the proposed regulations, social media platforms are expected to create agreements that support the production of diverse Canadian news. These agreements should be substantial enough to exempt the platforms from a mandatory bargaining process. However, Meta has stated that the regulations will not change its decision to restrict news content in Canada, criticizing the Act’s foundational premise.
The draft regulations could potentially generate significant revenues annually from major platforms like Google and Facebook. Failure to reach the revenue threshold through voluntary agreements would lead to mandatory bargaining under the supervision of the Canadian Radio-television and Telecommunications Commission (CRTC). The deals are also expected to include coverage for local, Indigenous, and official language minority community news outlets.
Public consultations on these rules are set to be conducted by the CRTC before finalization in the upcoming year. Mandatory bargaining, however, might not commence until late 2024 or early 2025.
Meta’s response to the Act has been to enforce a news blackout in Canada since August 1. This move has been criticized, especially during emergencies like wildfire evacuations in the Northwest Territories and British Columbia. Prime Minister Justin Trudeau has condemned Meta’s actions, accusing the company of prioritizing corporate profits over public safety.
Meta defends its position, arguing that the Act incorrectly assumes the company benefits disproportionately from news content on its platforms. Similarly, Google has expressed opposition to the law, terming it a “link tax” and threatening to remove news content from its services when the regulations are enforced.
Proponents of the law argue that it aims to balance the relationship between news publishers and social media platforms, where journalists create content but digital platforms gain most of the advertising revenue.
The Canadian Heritage Minister, Pascale St-Onge, expressed hope for constructive engagement with social media companies over the law, emphasizing the need for tech giants to contribute fairly. Google, in response, is reviewing the proposed regulations to assess if they address the law’s structural issues.
