Yoong King Teck – Managing Director of Magic Touch Surface Chemicals Sdn Bhd
Yoong is a dedicated Managing Director and a member of the International Trade Council. As the leader of Magic Touch Surface Chemicals Sdn Bhd, a manufacturing company specializing in surface care products, Yoong plays a pivotal role in producing high-quality car care and shoe care products. With a passion for innovation and problem-solving, Yoong has successfully developed a waterless Car Wash product that provides a one-step wash and wax solution, ensuring a clean and shiny car without the need for excessive water usage. His commitment to sharing the benefits of this product with car owners has driven his success and made him a respected figure in the industry.
Magic Touch Surface Chemicals Sdn Bhd focuses on manufacturing surface care products, specifically car care products and shoe care products. Their innovative waterless Car Wash product offers car owners a convenient and eco-friendly solution for maintaining the cleanliness and shine of their vehicles. Additionally, their shoe care products have gained recognition and have been successfully promoted to Bata Shoe Company in Malaysia and Indonesia. Yoong’s dedication to developing effective and environmentally friendly products showcases his commitment to sustainable practices in the industry.
Yoong’s journey in the industry began five years ago when he faced the challenge of cleaning his car porch after washing his car. This inspired him to develop the waterless Car Wash product, which not only cleans and shines cars but also eliminates the mess on the floor. His successful promotion of shoe care products to Bata Shoe Company and being awarded the Shoe Polish contract from the Ministry of Defense Malaysia are significant accomplishments that highlight his expertise and business acumen.
Over time, Yoong has witnessed the evolution of his manufacturing process, transitioning from using a high-speed stirrer to a state-of-the-art Vacuum Homogenizer machine. As for the industry, one of the biggest challenges Yoong faces is expanding his export market to increase sales. However, he envisions the car wash business shifting towards waterless car wash solutions in the next 5-10 years due to their water efficiency and floor cleanliness benefits.
Yoong is particularly excited about the “Go Green” trend in the industry, focusing on using natural and plant-based ingredients in his product formulations. His advice to newcomers in the industry is to consider alternatives to the traditional conveyor car wash business, emphasizing the importance of minimizing water usage and pollution.
When faced with setbacks and challenges, Yoong takes a step back from his office, embarks on a short journey, and calms his mind to think of new ways to overcome obstacles. He finds inspiration from his mother, who exemplifies excellent time management skills and successfully balances multiple responsibilities.
Beyond his professional life, Yoong enjoys traveling, reading books, and listening to music, which provide him with relaxation and inspiration outside of his business endeavors.
Yoong King Teck’s commitment to developing innovative and eco-friendly solutions in the surface care industry, his dedication to sustainable practices, and his proactive approach to challenges make him a valuable member of the International Trade Council.
