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The Great Trade Reboot Launched in New York: AI-Powered Future of Global Trade Unveiled

by Lorgilyn
08/22/2025
in Artificial Intelligence in Trade, ITC Featured Members, ITC News

by supplychainreport

International Trade Council and TreZix introduce landmark book and platform to global leaders, investors, and policymakers

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New York, USA – The International Trade Council (ITC) and TreZix Software Inc. co-launched The Great Trade Reboot on August 19, 2025, at Jay Suites, New York City. The exclusive event gathered venture capitalists, senior government officials, chambers of commerce, industry association leaders, and Fortune 500 executives to examine how artificial intelligence is transforming global trade, compliance, and resilience.

The book, The Great Trade Reboot, explores how agentic AI—autonomous, decision-capable systems—are reshaping the world of international commerce. Covering the unraveling of globalism, financial crises, Brexit, U.S. tariff wars, COVID-19, and the rise of multipolar trade blocs, it provides a roadmap for moving from fragile just-in-time supply chains to resilient, AI-orchestrated trade networks. The authors, Sunil Kharbanda and Haresh Calcuttawala, draw on decades of industry and technology leadership to illustrate how businesses and governments can embrace intelligent systems to anticipate shocks, automate compliance, and build adaptive supply chains.

The evening also unveiled the upgraded TreZix trade management platform, now integrated with ADAMftd intelligence tools for HS Code classification, tariff compliance and sanctions verification.

“With The Great Trade Reboot, we are not just rethinking trade—we are democratizing access to compliance tools that make global markets more transparent and accessible,” said Sunil Kharbanda, Co-Founder & COO of TreZix.

“Technology—especially autonomous AI—is now a necessity for managing risk and unlocking growth in complex international markets,” added Anthony Rapa, ITC Board Member and Partner at Blank Rome LLP.

Access the Book

  • Free download: www.tradecouncil.org/great-trade-reboot-2025
  • Order on Amazon: The Great Trade Reboot (Amazon)

About the Organizations

International Trade Council (ITC)
(www.tradecouncil.org)
The ITC is a global, non-lobbying chamber of commerce uniting exporters, importers, chambers, trade agencies, and investors across 170+ countries. It champions transparency, resilience, and inclusive growth through research, education, and international collaboration.

International Centre for Trade Transparency & Monitoring (ICTTM)
A subsidiary of the ITC, ICTTM operates ADAMftd, the world’s most advanced trade data and compliance intelligence platform. ADAMftd provides instant access to tariffs, sanctions lists, HS Code data, trade flows, and due diligence tools—helping companies make faster, safer, and more informed decisions.

TreZix Software Inc.
(www.trezix.io)
TreZix delivers AI-driven trade compliance and supply chain solutions that integrate seamlessly into global operations. Its intelligent platform embeds real-time regulatory monitoring, sanctions tracking, and compliance workflows, enabling organizations to minimize risk and accelerate cross-border growth.


Press Contacts

Sunil Kharbanda
Co-Founder & COO, TreZix
📧 sunil@trezix.io
📞 +1 (512) 748-1261

Ron P. Nolasco
Global Outreach Manager, International Trade Council
📧 ron.nolasco@tradecouncil.org
📞 +1 (914) 296-0939

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The Supply Chain Report is your essential daily news website, serving as a trusted source for comprehensive coverage of the complex and ever-evolving global supply chain dynamics. Our expert team delves into the intricacies of international trade, manufacturing, logistics, importing, exporting, and supply chain management; providing in-depth analysis and up-to-date news on the latest trends, disruptions, and technological advancements affecting industries worldwide. From detailed reports on international trade through to insights into procurement strategies and inventory management, we offer valuable content that helps professionals stay informed and make knowledgeable decisions in a fast-paced market.

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  • Home
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    • Manufacturing
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  • Compliance
    • Supply Chain Transparency
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    • Know Your Customer (KYC)
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© 2024 International Centre for Trade Transparency Limited. Incorporated in the United Kingdom.