Trade Specialist and CITRA Incorporated Founder to Drive Cross-Border Opportunities for New York’s Small and Medium Enterprises
SINGAPORE / NEW YORK, USA — The International Trade Council (ITC) is pleased to announce the appointment of Bart Collins, President of CITRA Incorporated, as the new Chapter Leader for New York, USA. With over 16 years of specialized experience in international trade and global distribution, Collins is well-positioned to represent the ITC’s mission within the region, fostering collaborative networks and driving international growth for local businesses.
Throughout his distinguished career, Collins has successfully navigated complex trade corridors, facilitating product distribution and market entry across the Caribbean, South America, the Middle East, Africa, and Europe. His firm, CITRA Incorporated, specializes in helping small and medium-sized enterprises (SMEs) scale internationally, a background that aligns with the ITC’s dedication to easing cross-border trade and enhancing market transparency.
In his new role, Collins will lead the New York chapter’s initiatives to connect regional businesses with global counterparts. Leveraging his background in professional coaching and international business development, he plans to establish platforms where local business owners can share experiences, mitigate operational challenges, and implement structured growth strategies to succeed in foreign markets.
“I am honored to take on the role of Chapter Leader for the International Trade Council in New York. Having operated across multiple continents, I understand the unique challenges and immense rewards of globalization for SMEs. My goal is to leverage the ITC’s robust global network to support New York business owners, helping them navigate cross-border complexities and realize their international potential through collaborative strategy and structured planning.” — Bart Collins, ITC Chapter Leader for New York, USA
“We are delighted to welcome Bart Collins as the leader of our New York chapter. Bart’s extensive hands-on experience in international distribution, combined with his dedication to mentoring entrepreneurs, makes him an exceptional asset to our organization. We are confident that under his leadership, ITC members in New York will gain valuable insights and expanded avenues for global market integration.” — Ranjani Rangan, Chairperson, International Trade Council
Goals for the New York, USA Chapter
- Facilitate collaborative networking opportunities for New York-based SMEs to engage with international peers.
- Offer strategic guidance and structured goal-setting workshops utilizing professional coaching methodologies to help local businesses scale.
- Identify and mitigate common cross-border trade hurdles through collective knowledge sharing and ITC resources.
- Strengthen bilateral trade relationships between New York enterprises and emerging global markets across Europe, the Middle East, and Latin America.
About Bart Collins
Bart Collins is the President and Founder of CITRA Incorporated, with 16 years of experience facilitating international trade across North America, South America, the Middle East, Africa, and Europe. In addition to his trade expertise, Collins is a certified personal coach dedicated to guiding small and medium-sized enterprises (SMEs) through global market entry and strategic planning.
About the International Trade Council
The International Trade Council is a global, non-profit business organization headquartered in Singapore. It works to facilitate education in international trade, to make cross-border trade easier and more efficient, to connect businesses and trade-promotion organizations across markets, and to promote transparency in international trade.
Media & Chapter Contacts
Press / Media
Contact: Jessica Jumaway
Role: Media Contact, ITC
Email: jessica@tradecouncil.org
Headquarters: Singapore
Chapter Leader — New York, USA
Name: Bart Collins
Email: bcollins@citra-inc.com
Phone: +16313754861
Organization: CITRA Incorporated
Website: www,citra-inc.com
