By the end of the first quarter of 2025, Vietnam’s agricultural, forestry, and fishery exports reached $15.72 billion, reflecting a 13.1 percent increase compared to the same period in 2024. This growth places the sector on track to meet the annual export target of $70 billion.
Vietnam’s exports have encountered challenges due to global and regional market developments. However, government initiatives, collaboration between ministries, and business efforts contributed to the increase in export revenue.
Key Export Performance in Q1 2025
Several agricultural products recorded both volume and value growth, while others experienced a decline in volume but an increase in value.
• Coffee: Exports reached 509,500 tonnes, generating $2.88 billion. While export volume declined by 12.9 percent, the value surged by 49.5 percent. The average export price rose by 71.7 percent year-on-year to $5,656 per tonne. The leading markets were Germany (16.2 percent), Italy (9.9 percent), and Japan (7.4 percent).
• Rubber: Export volume totaled 396,100 tonnes, earning $765.8 million. This represented a 4.4 percent decrease in volume but a 26.1 percent increase in value. The average export price rose by 31.9 percent to $1,933.3 per tonne. China remained the largest importer, accounting for 73.7 percent of Vietnam’s total rubber exports, followed by India (3.8 percent) and Indonesia (3.2 percent).
• Aquatic Products: Exports generated $2.29 billion, marking an 18.1 percent year-on-year increase. The primary markets were China (21.7 percent), Japan (15.6 percent), and the US (15.1 percent).
• Wood and Wood Products: Export revenue reached $3.95 billion, an 11.6 percent increase over the same period in 2024. The US accounted for 53.1 percent of Vietnam’s total wood exports, followed by Japan (13.2 percent) and China (10.6 percent).
• Pepper: Export volume stood at 47,300 tonnes, generating $323.6 million. While volume declined by 16.7 percent, value increased by 37.3 percent. The average export price was $6,845.4 per tonne, up 64.9 percent year-on-year. The main markets were the US (24.4 percent), Germany (10.4 percent), and India (6.7 percent).
• Fruits and Vegetables: Exports declined by 11.3 percent year-on-year to $1.14 billion. China was the largest importer (44.5 percent), followed by the US (9.6 percent) and South Korea (6 percent).
• Rice: Export volume reached 2.2 million tonnes, generating $1.14 billion. While volume increased by 0.6 percent, value declined by 19.7 percent due to a 20.1 percent drop in the average export price, which stood at $522.1 per tonne.
Vietnam has pursued sector-wide restructuring to align agricultural, forestry, and fishery exports with international standards and market demands. Efforts focus on traceability, compliance with environmental regulations, and sustainable economic practices.
US Seafood Export Challenges
Vietnam’s seafood exports to the US face potential restrictions due to concerns over compliance with the Marine Mammal Protection Act (MMPA). The US National Oceanic and Atmospheric Administration (NOAA) issued a preliminary ruling stating that Vietnam’s marine mammal conservation measures do not align with US standards across 12 seafood industries. If confirmed, key seafood products such as tuna, swordfish, squid, mackerel, grouper, snapper, and crab may be banned from the US market starting in 2026.
The ruling cites concerns over unintentional marine mammal capture and the need for stronger regulatory measures. Vietnam has proposed monitoring solutions, but the US has requested more concrete regulations. The US has set a deadline of April 2025 for Vietnam to submit additional evidence, with a final decision expected by November 30, 2025. NOAA recently agreed to extend the deadline to July 2025 for Vietnam to provide further evidence of progress in implementing management measures.
The US is Vietnam’s largest seafood export market, accounting for $1.8 billion in revenue in 2024. Addressing these compliance concerns remains a priority to maintain access to the US market.
— VNS
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