Mars Incorporated has announced a new sustainable dairy plan named ‘Moo’ving Dairy Forward,’ supported by a $47 million investment over three years. This initiative is part of Mars’ broader climate change strategy, which includes a $1 billion investment in climate initiatives over the same period. The company’s approach to dairy sourcing emphasizes climate action, aiming to meet its 2030 goal of reducing emissions by 50%. This initiative is a significant step in Mars’ efforts to achieve its net zero commitment.
Under the Moo’ving Dairy Forward plan, Mars will work with industry leaders to implement effective interventions on farms. These interventions will address areas such as methane reduction, efficient manure management, and sustainable feed production. A key aspect of the initiative is the partnership with dairy cooperative FrieslandCampina. Together, they will launch the Mars-FrieslandCampina Sustainable Dairy Development Program, focused on applying sustainable practices across Mars’ dairy supply chain.
Amanda Davies, chief R&D, procurement, and sustainability officer at Mars Snacking, stated: “Maintaining a healthy planet is essential for us at Mars. Our vision for more sustainable dairy will only become a reality with the support and actions of farmers and our suppliers.” She added: “As part of our Moo’ving Dairy Forward Sustainable Dairy Plan, we’re investing millions of dollars directly into farmers’ operations through our contracts to help them adopt climate-smart farming practices. Together, we aim to address climate change and contribute to a more sustainable future for the industry.”
Mars is also investing in long-term innovation by launching three pilot net zero dairy farms with the DMK Group in Germany. These farms will explore advanced science and technology to develop scalable and economically viable pathways to net zero dairy. Additionally, Mars is investigating innovative solutions beyond traditional farming. The company has partnered with Fonterra and Sea Forest to test Seafreed, a seaweed food supplement designed to reduce methane emissions from cows.
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