Shahi Exports, India’s largest clothing manufacturer and exporter, has launched a rebranding initiative to celebrate its 50th anniversary. The move reflects the company’s ongoing commitment to sustainability, innovation, and employee empowerment. Harish Ahuja, Managing Director and Chairperson of Shahi Exports, shared, “For 50 years, Shahi has dedicated itself to building trust with all our partners. This redesign highlights our journey and our continued focus on sustainable fashion as we look ahead to the next 50 years.”
Shahi Exports, which operates over fifty factories across eight Indian states, has achieved 80 percent vertical integration in its textile manufacturing process. The brand refresh introduces a new visual identity, with a logo that symbolizes knowledge, stability, and clarity. The gradient color scheme, transitioning from teal to purple, reflects Shahi’s dedication to quality and innovation, while the spark on the “i” underscores its passion for progress. The updated slogan, “Manufacturing with a purpose,” reflects Shahi Exports’ core values and its commitment to purposeful production over the past five decades.
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