Vietnamese enterprises are shifting towards deep processing to enhance product value and expand export opportunities, moving beyond the traditional model of exporting raw or minimally processed goods.
Vietnam ranks as the world’s 20th largest exporter and is among the leading global exporters of products such as rice, coffee, cashews, and garment-textiles. However, challenges remain, including limited added value in exports, market concentration in a few key regions, and reliance on labor and natural resources, which poses environmental risks.
To address these challenges, Vietnam has implemented an export strategy through 2030, focusing on increasing added value through innovation, technology, labor productivity, and environmentally sustainable production. The strategy emphasizes market and product diversification, as well as the adoption of green, clean, and circular production methods that adapt to climate change.
Enterprises in various sectors have begun investing in deep processing. For instance, some businesses have started producing canned coconut water, grapefruit juice, and grapefruit kombucha to utilize produce that does not meet export standards due to size, shape, or color. Additionally, Vietnamese firms are developing new products such as ultra-thin rice cakes from cassava, which have gained traction in markets including South Korea, Japan, Australia, and the United States.
The Vietnamese cassava industry aims for export revenues of approximately $2.3–2.5 billion by 2050, driven by increased processing capabilities. Processed agricultural products, including fruit juices, dried fruits, and canned goods, have seen growing consumer demand in the U.S. and Europe. To meet international standards, companies are improving processing technologies, packaging, and obtaining certifications such as HACCP, GlobalGAP, and FDA compliance.
Similarly, companies in the seafood sector have expanded deep processing to develop value-added products that align with consumer preferences. According to the Vietnam Association of Seafood Processing and Exporting (VASEP), processed seafood products have generated strong interest at international trade exhibitions, particularly in the U.S. and EU markets.
Nguyen Thi Hoang Thuy, Vietnam’s Trade Counselor in Sweden and Nordic countries, highlighted the importance of investing in deep processing and product differentiation to enhance export value and reduce potential trade risks.
Vietnamese enterprises continue to prioritize deep processing as a key strategy for long-term export growth and market competitiveness.
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