• Latest
  • Trending
  • All
  • Industry
  • Compliance
  • Global Trade
  • Industry
  • Sustainability & Ethics
  • Video
  • Security & Risk
A cluster of diamonds on a sleek black surface, reflecting the ever-changing trends of the fine jewelry industry.

Shifting Trends in the Fine Jewelry Industry

06/29/2021
Celebrating 60 Years of Excellence: Honoring Krieger Worldwide at the Go Global Awards

Celebrating 60 Years of Excellence: Honoring Krieger Worldwide at the Go Global Awards

10/23/2025
Pietermaritzburg & Midlands Chamber of Business Nominated for the Go Global Awards 2025

Pietermaritzburg & Midlands Chamber of Business Nominated for the Go Global Awards 2025

10/22/2025
Goenvi Technologies Accelerates Global Push in Carbon Removal and Circular Economy Solutions

Goenvi Technologies Accelerates Global Push in Carbon Removal and Circular Economy Solutions

10/21/2025
Trump Hints at Possible Tariff Reductions if China Offers New Trade Concessions

Trump Hints at Possible Tariff Reductions if China Offers New Trade Concessions

10/20/2025
U.S. Tariff Threat on Foreign Films Raises Concerns in the U.K. Industry

U.S. Tariff Threat on Foreign Films Raises Concerns in the U.K. Industry

10/20/2025
U.S. Moves to Cut Aid and Impose Tariffs on Colombia

U.S. Moves to Cut Aid and Impose Tariffs on Colombia

10/20/2025
Rising Tariffs Brew Challenges for U.S. Coffee Industry

Rising Tariffs Brew Challenges for U.S. Coffee Industry

10/20/2025
Tariffs Drive Up Costs and Shortages for U.S. Consumers

Tariffs Drive Up Costs and Shortages for U.S. Consumers

10/20/2025
International Trade Council and Future Farming Consortium Sign MOU to Accelerate Global Agri-Innovation

International Trade Council and Future Farming Consortium Sign MOU to Accelerate Global Agri-Innovation

10/16/2025
Company Spotlight: KRIEGER Worldwide | Norman Krieger, Inc.

Company Spotlight: KRIEGER Worldwide | Norman Krieger, Inc.

10/16/2025
Trump Poised for Historic First with Possible Attendance at Supreme Court Tariff Hearing

Trump Poised for Historic First with Possible Attendance at Supreme Court Tariff Hearing

10/16/2025
Trump Considers Attending Supreme Court Hearing on Tariff Authority Case

Trump Considers Attending Supreme Court Hearing on Tariff Authority Case

10/16/2025
supplychainreport
Friday, October 24, 2025
  • Home
  • Industry
    • Supply Chain
    • Logistics & Transportation
    • Importing & Exporting
    • Manufacturing
    • Warehousing & Distribution
  • Compliance
    • Supply Chain Transparency
    • Anti-Money Laundering (AML)
    • Know Your Customer (KYC)
    • Risk Management
    • Export Controls
    • Sanctions
  • Global Trade
    • Market Trends
    • Economic Indicators
    • Sourcing
    • Trade Policies
    • International Relations
    • Trade Agreements
    • Tariffs & Duties
    • Import/Export Statistics
  • Luxury Goods
  • Industry
    • Blockchain in Supply Chain
    • Importing & Exporting
    • Automation & Robotics
    • Artificial Intelligence in Trade
    • Data & Analytics
  • Sustainability & Ethics
    • Green Supply Chains
    • Sustainable Logistics
    • Ethical Sourcing
    • Corporate Social Responsibility
    • Environmental Policies
  • Security & Risk
    • Cybersecurity in Trade
    • Fraud & Scams
    • Risk Mitigation
    • Security Protocols
    • Data Protection
  • ITC News
    • ITC Featured Members
    • ITC Business Councils Highlights
  • Events
    • Upcoming Conferences
    • Upcoming FREE Educational Webinars
No Result
View All Result
supplychainreport
No Result
View All Result

Shifting Trends in the Fine Jewelry Industry

by Raxer X.
06/29/2021
in Luxury Goods

YOU MAY ALSO LIKE

Designer Fragrances Embrace Niche Market Trends

Luxury Brands Adjust Strategies to Appeal to Aspirational Consumers

Over the past 18 months, a noticeable shift has occurred in the fine jewelry market, with a new generation of consumers increasingly turning to digital platforms for their luxury purchases. As traditional avenues for luxury spending such as travel and experiences took a backseat, fine jewelry gained prominence as a valuable investment.

CĂ©line Assimon, CEO of De Beers since September 2020, notes that the company’s decision to enhance its online presence yielded significant results. The launch of Debeers.com during the initial lockdown led to a substantial increase in digital business, reflecting a broader trend reported by global management consultancy Bain & Co. The share of online shopping for luxury goods rose from 19% to 23% over the past year.

This surge in online luxury shopping has given rise to new third-party retail sites specializing in fine jewelry, including Once, Finematter, and Omneque. Western markets, traditionally more reserved in embracing digital luxury, are now adapting to meet consumer demands accelerated by the pandemic.

While brick-and-mortar stores in Western markets face challenges, mainland China stands out as a notable exception. Chinese consumers, particularly the younger demographic, are shaping the direction of the fine jewelry industry. Their preferences, often influenced by a desire for individuality and digitally enhanced shopping experiences, are contributing to the growth of the online luxury market.

Moreover, sustainability and provenance are gaining prominence among consumers, both in China and globally. De Beers, recognizing the environmental concerns associated with natural diamonds, is actively working on sustainability initiatives, including conservation efforts and carbon neutrality goals. The industry is also contending with competition from lab-grown stones, which present an ethical alternative to mined diamonds.

In response to changing consumer dynamics, brands like De Beers are strategically expanding their presence on prominent Chinese luxury platforms. Tmall Luxury Pavilion, an invite-only platform catering to Chinese mainland luxury shoppers, has proven to be a significant success for Western brands. This platform allows brands to exercise complete control over their presentation, crucial for engaging tech-savvy consumers who expect a sophisticated digital interface.

In conclusion, the fine jewelry industry is undergoing a transformative phase driven by digital adoption, changing consumer preferences, and a growing emphasis on sustainability. As brands navigate these shifts, strategic online presence and alignment with evolving consumer expectations are becoming paramount.

Discover top stories in supply chain logistics news on The Supply Chain Report. For free tools related to international trade, visit ADAMftd.com.

#FineJewelryMarket #LuxuryShoppingOnline #DeBeers #DigitalLuxury #SustainabilityInJewelry #LabGrownDiamonds #ChineseLuxuryMarket #TmallLuxuryPavilion #JewelryInvestment #LuxuryEcommerce #JewelrySustainability #OnlineJewelryTrends

ShareTweet

Subscribe Our Newsletter

Share Your News

Whether it’s a groundbreaking achievement, a heartwarming tale, or an insightful perspective, we want to hear it. Share your news with us, and let’s amplify your voice in the digital symphony of stories.

Submit

A man is riding a bike on a hill.

The Supply Chain Report is your essential daily news website, serving as a trusted source for comprehensive coverage of the complex and ever-evolving global supply chain dynamics. Our expert team delves into the intricacies of international trade, manufacturing, logistics, importing, exporting, and supply chain management; providing in-depth analysis and up-to-date news on the latest trends, disruptions, and technological advancements affecting industries worldwide. From detailed reports on international trade through to insights into procurement strategies and inventory management, we offer valuable content that helps professionals stay informed and make knowledgeable decisions in a fast-paced market.

Each day, we bring you cutting-edge news and expert commentary that dissect significant international trade and supply chain issues Our coverage spans a wide array of sectors including manufacturing, retail, healthcare, food, consumer goods, and technology, ensuring that no matter your field, you have the strategic information needed to navigate the challenges and opportunities of today’s supply chain landscape. By synthesizing complex data and presenting actionable insights, The Supply Chain Report empowers business leaders, policymakers, and logistics professionals to optimize their operations and drive forward with confidence in an interconnected world.

Connect With Us

  • About
  • Events
  • Privacy Policy
  • Contact Us

© 2024 International Centre for Trade Transparency Limited. Incorporated in the United Kingdom.

No Result
View All Result
  • Home
  • Industry
    • Supply Chain
    • Logistics & Transportation
    • Importing & Exporting
    • Manufacturing
    • Warehousing & Distribution
  • Compliance
    • Supply Chain Transparency
    • Anti-Money Laundering (AML)
    • Know Your Customer (KYC)
    • Risk Management
    • Export Controls
    • Sanctions
  • Global Trade
    • Market Trends
    • Economic Indicators
    • Sourcing
    • Trade Policies
    • International Relations
    • Trade Agreements
    • Tariffs & Duties
    • Import/Export Statistics
  • Luxury Goods
  • Industry
    • Blockchain in Supply Chain
    • Importing & Exporting
    • Automation & Robotics
    • Artificial Intelligence in Trade
    • Data & Analytics
  • Sustainability & Ethics
    • Green Supply Chains
    • Sustainable Logistics
    • Ethical Sourcing
    • Corporate Social Responsibility
    • Environmental Policies
  • Security & Risk
    • Cybersecurity in Trade
    • Fraud & Scams
    • Risk Mitigation
    • Security Protocols
    • Data Protection
  • ITC News
    • ITC Featured Members
    • ITC Business Councils Highlights
  • Events
    • Upcoming Conferences
    • Upcoming FREE Educational Webinars

© 2024 International Centre for Trade Transparency Limited. Incorporated in the United Kingdom.