Krispy Kreme, the well-known doughnut chain, has announced that it was hit by a cyberattack that disrupted its online systems. This incident happened in late November but was only revealed recently, mainly affecting customers in the U.S. who are having trouble placing online orders.
In a report to the U.S. Securities and Exchange Commission (SEC), Krispy Kreme stated that the cyberattack could significantly impact its operations. However, the company reassured customers that its physical stores are still open for business.
On its website, Krispy Kreme mentioned that they are working to resolve issues with online ordering in some areas of the U.S. They expressed regret for the inconvenience and are putting in effort to fix the problems.
A spokesperson for the company told the BBC that Krispy Kreme took immediate action to investigate the situation and minimize the damage. They have also called in cybersecurity experts to help restore online ordering services.
So far, no group has claimed responsibility for the attack. Krispy Kreme has over 1,400 locations worldwide, with a large number in the U.S. The company also has 120 shops in the UK, making it the biggest specialty doughnut seller there.
In their SEC report, Krispy Kreme noted that they have cybersecurity insurance, which should help cover some costs linked to the breach, including lost digital sales, expert fees, and restoring affected systems.
This incident underscores the growing risk of cyberattacks, which have been impacting various sectors in 2024, including important areas like hospitals and transportation. Cybersecurity specialists are emphasizing the need for strong security measures in businesses. Spencer Starkey from SonicWall noted, “The rise in cyberattacks in 2024 shows that hackers are targeting anything and everything,” highlighting the importance of having a solid response plan.
While the attack has caused worry in the industry, reactions on social media have been more lighthearted, with some users humorously suggesting serious consequences for those who targeted Krispy Kreme, reflecting the public’s fondness for the brand.
Krispy Kreme continues to work on addressing the incident, focusing on restoring services and reducing further disruptions.
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