In 2024, the pineapple industry in the Philippines achieved a remarkable milestone, earning a record $787 million from exports. This surge in revenue was primarily driven by a growing demand from China, which has become the country’s biggest market for this tropical fruit.
Data from the Philippine Statistics Authority showed that the value of fresh pineapple exports increased by 12% last year compared to 2023, highlighting strong global interest and favorable trade conditions. The volume of pineapple shipments reached 612,000 metric tons, with nearly half going to China.
Experts pointed out that the Philippines is now the second-largest exporter of pineapples in the world, just behind Costa Rica. The country’s year-round growing season and its close proximity to major Asian markets like China, Japan, and South Korea give it a competitive edge.
Exporters have also benefited from lower trade barriers and better logistics, making it easier to deliver fresh produce quickly. Additionally, Chinese consumers have a growing preference for fresh, high-quality pineapples, which has led to a steady rise in orders throughout 2024.
The increasing demand from China is being supported by the growth of e-commerce and changing dietary habits among its middle-class consumers, who are incorporating more fresh fruits into their diets and cultural practices.
Local producers are optimistic that this trend will continue into 2025. They are investing in agricultural technology, expanding plantation areas, and improving export infrastructure. However, they also highlighted the need for government support to tackle issues like unpredictable weather, pest problems, and global competition.
The Department of Agriculture is working to boost the export potential of the fruit sector by focusing on increasing productivity, improving quality standards, and expanding access to international markets. Officials have also encouraged exporters to explore markets beyond China to ensure long-term success.
The pineapple sector’s record-breaking performance highlights the critical role of agriculture in the Philippines’ export economy and rural development. As global interest in fresh tropical fruits continues to rise, industry stakeholders are hopeful that Philippine pineapples will maintain a strong presence in the international market.
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