A new survey of UK manufacturers and logistics small- and medium-sized enterprises (SMEs) reveals that recent United States tariff changes are having a significant negative impact on investment plans, sales pipelines and supply-chain risk management across key sectors of the British economy. The findings show that evolving trade policies are moving beyond abstract policy debates and exerting real pressure on operational decision-making and strategic planning.
The July 2025 survey of 250 finance decision-makers in UK manufacturing and distribution/logistics — conducted by a partner of Sage and published in the report International Tariff Turmoil — found that:
• 68 % of respondents said the tariff environment has had a “high” impact on short- and medium-term investment plans, making capital allocation decisions more cautious.
• 56 % reported up to a 40 % reduction in their sales pipeline, reflecting slower orders and diminished export opportunities linked to higher trade costs.
• 70 % said they have seen increased supply-chain risks since the new tariffs took effect, underscoring shifting sourcing dynamics and trade uncertainty.
Survey participants cited internal business constraints on top of external pressures. Nearly half (46 %) said they struggle to model future financial scenarios effectively, while 44 % highlighted finance-team skills gaps as an impediment to navigating the complex tariff landscape. Many also pointed to weaknesses in their ERP or financial systems, although a much smaller share (just 18 %) are prioritising upgrades that could improve resilience.
In response to tariff challenges, companies are contemplating strategic adjustments: expanding supplier diversification or reshoring supply chains (43 %), strengthening finance skills and training (43 %), and stockpiling or expanding domestic warehousing as a buffer against volatility (38 %). Many respondents also expressed policy expectations, including renewed efforts to negotiate favourable trade agreements and clearer government guidance on tariff schedules.
The survey highlights how trade policy shifts — particularly U.S. tariff actions — are squeezing commercial and logistical decision-making at SMEs, affecting investment confidence, sales trajectories and broader supply chain resilience as businesses prepare for 2026 and beyond.
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