The Department of Agriculture (DA) is considering a plan to remove brand labels from imported rice in order to fight price manipulation in the market. Agriculture Secretary Francisco Tiu Laurel Jr. shared this idea, pointing out that some retailers and traders might be using these brand names to charge higher prices, confusing shoppers in the process.
Secretary Tiu Laurel noted that if rice is brought in from Vietnam at a cost of ₱40 per kilogram, it shouldn’t be sold for more than ₱48 per kilogram. However, some sellers have been able to raise prices beyond what seems fair because of the brand labels. By taking these labels away, the DA hopes to create a more uniform pricing system and stop unreasonable price hikes, making sure consumers can buy rice at fair rates.
Along with this approach, the DA is looking into other ways to stabilize rice prices. One idea being considered is declaring a food security emergency under a new law, which would allow the National Food Authority (NFA) to release extra rice supplies to help control prices.
These steps are part of the DA’s larger goal to protect consumers from being overcharged while also supporting local farmers and traders. The department is keeping a close eye on the rice market and is dedicated to creating policies that ensure fairness and transparency in agriculture.
The DA hasn’t yet given a date for when they might remove brand labels from imported rice. People involved in the rice industry should stay updated on any policy changes that could affect imports and retail practices.
For more information and updates on this story, please check official announcements from the Department of Agriculture.
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